How to Bulk Manage Shared Images Across Shopify Products with Universal Image

Why shared images are hard to manage in Shopify

Many Shopify stores reuse the same image across dozens or hundreds of products:

• Brand logos
• Trust badges and guarantee icons
• Size charts
• Shipping or return policy banners

Shopify treats each of these as separate images attached to each product. When you want to update one shared asset—like a new logo—you have to open product pages one by one, delete the old image, and upload the new one. It is slow, easy to miss products, and painful for busy merchants.

This is exactly the kind of problem Universal Image in Bulk Image Editor & Optimizer is designed to solve.

Emma's story: a logo update across 300 products

Emma runs a mid-sized Shopify store selling home decor. Three years ago, when she first launched her brand, she created a simple square logo. To make her store look more professional, she added that logo as the last image on almost every product page—over 300 products in total.

At the time it was fine. She only had a few products, and manually adding the logo did not feel too bad.

Fast forward to this year. Emma rebranded her store with a cleaner, more modern logo. Now she had a problem:

• The old logo was still shown on hundreds of product pages.
• Manually opening 300+ products to replace the last image would easily take a full day.
• She worried she would miss some products and end up with a mix of old and new branding.

Emma needed a way to treat her logo as one shared image, not hundreds of separate copies.

Introducing Universal Image in Bulk Image Editor & Optimizer

Bulk Image Editor & Optimizer includes a feature called Universal Image. Instead of uploading the same logo or badge to every single product, you:

1. Store the image once as a Universal Image.
2. Link that image to all the products that should use it.
3. Update the Universal Image when needed, and all linked products stay in sync.

For stores that already have many copies of the same image online, Bulk Image Editor & Optimizer also provides Link existing images. This lets you connect your current product images to a Universal Image without re-uploading everything.

Step 1: Create a Universal Image for your new logo

Emma started by turning her new logo into a Universal Image:

1. Opened Bulk Image Editor & Optimizer inside her Shopify admin.
2. Went to the Universal Image section.
3. Uploaded the new logo file once and named it Main store logo.
4. Saved it as a Universal Image so it could be reused across many products.

Now she had one "master" logo ready to be linked.

Step 2: Link existing logo images across products

Next, Emma used Link existing images to find and connect all the old logo copies already attached to her products.

She followed these simple steps:

1. In the Universal Image she just created, she clicked Link existing images.
2. Bulk Image Editor & Optimizer scanned her product images and suggested matches based on the old logo file.
3. Emma reviewed the matches in a simple list and confirmed they were really the logo images.
4. With one click, she linked all of those existing logo images to the new Universal Image.

Instead of manually touching 300 product pages, she handled everything in one place.

Step 3: Update once, roll out everywhere

After linking, Bulk Image Editor & Optimizer created a task to update her store:

• Every product that used the old logo now pointed to the new Universal Image.
• The logo stayed in the same image position on each product (the last image).
• If Emma ever updates the logo again, she only has to change the Universal Image once.

From "this looks impossible" to "done in a few minutes"—without opening a single Shopify product page manually.

Extra benefits beyond the logo

Using Universal Image for shared assets gives Emma more than just time savings:

• Consistent branding: No more mix of old and new logos across different product pages.
• Cleaner workflows: Her team knows exactly where to update shared images.
• Fewer mistakes: One master image means no half-updated campaigns or forgotten products.

The same approach works for many other scenarios:

• Seasonal promotion badges like "Black Friday" or "Free Shipping".
• Warranty or guarantee icons.
• Size charts shared across an entire product line.
• Collection-wide banners that appear on multiple products.

When you should consider Universal Image

You should think about using Universal Image whenever:

• The same image appears on more than a handful of products.
• You expect that image to change in the future (for example, a logo or campaign badge).
• You want non-technical teammates to keep branding consistent without editing product pages one by one.

If your store already has these shared assets in place, Link existing images helps you move from scattered copies to one clean, central source—without starting from scratch.

Wrap up

Managing shared images manually inside Shopify quickly becomes unmanageable as your catalog grows. Bulk Image Editor & Optimizer's Universal Image and Link existing images features give you a simple, reliable way to keep logos, badges, and other shared assets in sync across your entire store.

Update once. Stay consistent everywhere. And spend your time on growing your business, not chasing old logos.