Page Upload quick start

Welcome! This walkthrough follows the same calm, conversational style you see in Shopify’s Help Center. In a few minutes you’ll learn how to refresh a product’s media directly on the Bulk Image Editor & Optimizer product list page—no spreadsheets or imports required.

Who this guide is for

• Merchants who need to add, reorder, or retire a handful of product photos.
• Support teams that want to show merchants the quickest way to check their work before publishing.
• Anyone reviewing the “Need more examples? Open the full guide” link from inside the app.

Before you begin

• Make sure the Bulk Image Editor & Optimizer app is installed and you can open it from Shopify admin → Apps.
• Have your image files ready (JPG, PNG, or WEBP). Keep file names short and descriptive so you can recognize them later.
• Decide on the ideal first image—it’s what customers see on search results and Shopify storefront cards.
• Optional but recommended: jot down the Alt text you want for each image so accessibility and SEO stay consistent.

Tip: If you need to change dozens of products at once, switch to Excel Mode instead (see “Shopify Excel Mode” in this library).

Step 1 – Open the Page Upload workspace

1. From Shopify admin, go to Apps → Bulk Image Editor & Optimizer.
2. Select Product Images. You’ll land on the product list view shown below.
3. Use search or filters to find the product you want to update. In this example we’ll work with “Straw Large Capacity Bag.”

Step 2 – Add images

You can add images two different ways. Both methods upload the files immediately and display a thumbnail so you can confirm the order.

Option A: Drag and drop

1. Highlight the files on your computer.
2. Drag them over the Add Image card until it turns blue.
3. Release the mouse to upload. You’ll see a progress animation—stay on the page while it completes.

Option B: Use the Add Image button

1. Click the Add Image icon.
2. Choose the files in your file picker. Multi-select works, so upload a full colorway set in one go.
3. Confirm, and each file appears in the product gallery.

Step 3 – Fine-tune Alt text and variant mapping

1. Select ALT VAR beneath any image. A side panel opens.
2. Write customer-friendly Alt text (describe the product, material, and context in a short sentence).
3. Assign variants so the right swatches update (for example, “Natural / Large”).
4. Click Confirm. The ALT and VAR labels will turn green to indicate your edits are saved.

Step 4 – Reorder images

Drag any thumbnail to a new slot to change the order. Shopify immediately reflects the new sequence once you submit, so make sure the most shoppable shot sits first.

Step 5 – Clean up mistakes

• Delete a single image: hover over the thumbnail and click the trash icon.
• Delete an entire batch: hover over the package name and choose Delete All to remove every image from that upload group.

Step 6 – Submit and confirm

1. Click Submit when you’re happy with the gallery.
2. Review the confirmation dialog. Leave the defaults unless you need to rerun Alt text or variant changes only.
3. Choose Confirm to start the task. Stay on the page while it processes.

When everything finishes, you’ll see a success state with task details. Pick Keep Me Here to continue optimizing or View Product to confirm the update on Shopify.

Best practices

• Aim for consistent aspect ratios (squares or 4:5) so product cards look polished.
• Keep Alt text under 120 characters and write it like a sentence, not a keyword list.
• Double-check variant assignments after duplicating images; it’s easy to leave the wrong color selected.
• Submit changes in small batches if your store theme or metafields trigger automations when media changes.

What’s next?

• Need to adjust dozens of images per product? Jump to Bulk Image Editor & Optimizer Quick Start – Shopify Excel Mode.
• Looking for column definitions only? Open Shopify Bulk Image Excel Template Column Descriptions.
• Still have questions? Contact us from the in-app chat or email the support address listed in your Shopify admin.